Thank You!

With your help, the #PinkShirtPromise campaign reached over 110 million people to help end bullying.

What is #PinkShirtPromise?

Building on the momentum of Pink Shirt Day, Shaw and our partners encourage you to join the movement and post your promise to prevent bullying and spread positivity and kindness.

Pink Shirt Day has its roots in Nova Scotia when two remarkable high school students decided to take action against bullying. Today, Pink Shirt Day has become a movement for social change where Canadians come together to show their solidarity against bullying.

Congratulations to the tens of thousands of people who made a #PinkShirtPromise to end bullying

From Febrary 9-24 promises made using the hashtag #PinkShirtPromise on Facebook, Twitter, or Instagram gave you a chance to win an all expense paid trip to Toronto for an ET Canada experience!

Prize Included:

  • Round trip airfare for two to Toronto
  • Two nights accommodation at a four star hotel
  • $1,500 Shopping Spree
  • ET Canada experience

View rules and regulations

Join the #PinkShirtPromise Conversation on Instagram

    Community & Corporate Partners

    To learn more and find out how you can get involved, check out the #PinkShirtPromise partners below:

    Kids Help Phone

    Improving the well-being of children and youth by providing anonymous and confidential professional counseling and referrals.

    View website

    Media Smarts

    Providing children and youth with the digital and media literacy skills to engage as active and informed digital citizens

    View website
    Download Your Connected Life

    Companies Committed to kids

    Promoting media literacy and responsible marketing to contribute to the emotional, social and physical well-being of children.

    View website Watch videos here

    Canadian Centre for Child Protection

    Providing programs and services to assist, advocate and educate children on personal safety to reduce child victimization.

    View website
    Zoey and Molly comics: Grade 3 Grade 4

    YouthLink Calgary

    Teaching children to be responsible digital citizens through programs at YouthLink's Calgary Police Interpretative Centre

    View website

    Rock Solid Foundation

    Evidence based strategies and programs to prevent bullying and support positive and safe communities.

    View website

    CKNW Orphans' Fund

    Dedicated to enhancing the lives of children with social, physical and mental challenges.

    View website

    Pink Shirt Day

    CKNW Orphans’ Fund launched Pink Shirt Day campaigns in 2008 to raise funds for bullying prevention programs.

    View website

    Supporting the moments that matter to kids

    Charitable organizations help enhance and better the lives of people in our community. Shaw is committed to supporting initiatives for children and youth by providing local organizations financial and in-kind support.

    Learn more